The video which was filmed on July 23, 2008, was directed by Bryan Barber, and premiered on FNMTV on August 15, 2008. The setting takes place mostly within a graveyard and other areas in and around Compton and features Lil Wayne, with appearances by Birdman, Cool & Dre, and Young Buck, with references to the deceased Sean Bell. The video also makes references to the gang the Bloods, of which The Game, Lil Wayne and Birdman are members. Also in the video is a reference to the “Beats by Dr. Dre” headphones made by Monster. In the video The Game also wears a shirt that reads “Hip Hop Broke My Heart”, which, in an interview with website HipHopDX.com, he stated, among other things,
When Hip Hop evolved and changed and got thrown in a bucket of Kool-Aid, somebody threw too much sugar in it. Now it tastes a little funny. That’s why I say Hip Hop broke my heart.